The headline is clear because it explains why the visitor should do stock trading with Merrill Edge because it only costs $6.95 fee per online and ETF trade.With a rather long page, using anchor tags or visual cues could persuade visitors to pay attention to specific elements on the page (e.g.Listing competing brands could backfire on Casper because even though they are listed as the least expensive option, consumers will likely research every other brand on the page, even if they were not aware of the other brands before seeing them listed here.Not focusing attention on either one could limit conversions. However, having competing CTA buttons on the page means there are multiple goals. The secondary CTA button “Find a store near you” is great for visitors who aren’t ready to buy the mattress online without testing it out in person.The phone number option gives a chance to visitors to get all their questions answered.The “Shop Now” CTA button contrasts with the background image and tells the visitor what to expect when they click it.The pricing chart helps the visitor decide whether they should click the CTA button.The 100-night risk-free offer adds credibility to the page.The customer testimonials from regular people reassure the user that other people like them have also enjoyed sleeping on a Casper mattress.Bullet point copy makes it easy to read and lists the reasons why Casper is the smart choice for the visitor.The testimonials by influential brands such as Time & Good Housekeeping provide social proof for the offer.The imagery has a very homey, family feel which is perfect for the brand.The headline tells visitors why they should buy a Casper mattress.Show me how Instapage works ➔ What they did well: For longer pages, we only displayed above the fold.) 110 landing page examples 1. Keep in mind, for shorter pages, we’ve shown the entire page. Some examples have since changed but the critiques are still valid for the screenshots. (The examples below were displayed as shown at one point in time. Sift through them to learn what to do and what not to do to create a highly effective landing page of your own. An ineffective landing page is a page that does the opposite.īelow you’ll find 100 examples of some of the best and worst landing pages on the internet, complete with full critiques. High-converting landing pages use a combination of optimized and personalized elements, such as a benefit-driven headline, value proposition-focused copy, relevant media, social proof, and a conversion-worthy CTA offer to persuade visitors to opt-in. Before we delve into the 110 landing page examples, let’s first see what makes a landing page effective.Īn effective landing page is a page that succeeds in converting visitors. The action-oriented, standalone web pages are being used by businesses of all sizes to move people through every stage of the buyer’s journey. We can do the same with landing page examples. When marketers sit down to create an effective marketing strategy, many of them take cues from industry leaders.
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